great to see you. Because this means you are going to engage with one of our absolute favorite topics: our precious and growing Urbyo brand. No matter who you are and when you join the ride — staff, partner, (future) client — this brand book will help you to understand who Urbyo is, what our brand stands for, and what it can do for you.
Let’s roll.
Mission
We believe it’s about time we change how people look at real estate. Both from an investment and an overall standpoint. Because owning property has been a topic reserved for a select few for way too long. It's our firm belief that owning real estate should be a most valuable part of everyone’s strategy for sustainable financial wealth. To us, owning real estate is an essential key to a high quality of life. It contributes significantly to security, independence, and a sense of belonging. And that's why everyone should have access to it.
We are here to democratize real estate.
Approach
Urbyo serves as an empowering connector, bridging actual and perceived barriers by reducing cost, friction, uncertainty, time and complexity. We make it as simple and instant as possible to own and sell real estate. Our goal is empowering as many people as possible to find their own sustainable connection to real estate. We believe that only a smooth and fast market can deliver on that promise. That is why we step up to the challenge of improving accessibility to the market.
We enable owning and selling of real estate for everyone — by bridging barriers, removing friction, and raising the standards.
Way
We improve the entire journey of real estate ownership from finding a property to (re)selling it. We curate and pre-select, deliver insight and analytics, help with selection and purchase, end to end. All alongside a strong community of buyers and sellers to set a new benchmark for the industry.
We create a new, truly holistic experience. Fast and digital, blowing the dust off processes and pushing the perceived boundaries to dramatically simplify the process. But with people at the heart of each decision, we bring in deep knowledge and human connection.
With this combination, we will make each real estate transaction easier, more secure and financially sustainable.
Personality
As a brand, we want to own certain attributes we stand for, can rely on in decision making processes, and step up to when delivering on our mission. They shape our unique personality and set Urbyo apart from the rest. This is what defines us:
Succeeding in real estate takes a lot of will and time — or a mentor to help. Urbyo is the mentor. A mentor who will see eye-to-eye with everyone involved in the chain, from the first time buyer over to the institutional seller and all between.
We genuinely take this business seriously and believe that, given the significant size of each deal, every transaction deserves greatest attention and care.
We have a deep understanding of the real estate market and know what to look for. But we don't just provide abstract knowledge, we select the right properties in a highly personalized process.
We're there from beginning to end and even beyond: We handle the financing and guide each individual through the entire process. Even after the signing, we help manage properties and portfolios. As long as we're needed. Whenever we're needed.
None of this requires a suit and tie. We skip outdated conventions and keep things casual and welcoming. And we're thrilled with every closure we make possible.
All of this makes us to who we are.
Urbyo — Real Estate Revolutionaries.
Claim
To help people understand what we stand for instantly understand what we stand for and provide a solution to a challenge they face, we cumulate our brand’s virtues in a claim that we can communicate externally. We have to reach buyers and sellers with messages respective to their needs. Their views on the market, the actual property and their motivations might differ at first but eventually align. Some individuals may even belong to both groups. We address this in a spread claim that incorporates both perspectives:
Universal/Seller facing
The New Era Of Real Estate
Buyer facing
The New Era Of Ownership
Values
Every action we take, every touchpoint we create brings our brand to life. In the app, on the platform and communication, be it “one to many” or “one to one,” via social media, mail, video call or in real life. In each case, we want to act in line with the values naturally derived from our brand’s personality. These are:
Genuinely experienced
Making a deal of such significant size on an online platform might initially cause insecurity in many buyers. Proven experience, quality processes, helpful content, clear speech and consistently good usability, among others, result in trust. Many Urbyo users are first-time buyers. Showing our experience and proficiency lets them know and feel that they are in the best of hands. Experience and trustworthiness are equally as important to sellers: only when we are able to establish trust and prove to be a market-leading, experienced player, will we be considered the right partner.
Joyfully sincere
We don’t sell a pair of sneakers here. What we do is literally „a big deal“ for our users, at both ends of the deal. For many private buyers and sellers, we are the one platform where they complete some of the largest transactions of their lifetime. For institutional sellers, we are an integrated part of their job and value chain. Sincerity and trust, therefore, are at the very core of what we do.
But wait, it’s not what you might think now: we do not fall into technocratic legalese or bank terminology. We still communicate at eye level and like in a conversation, take their needs into consideration and meet them where they are.
And yes, this can be fun. Better: we make sure it is. We are a new breed, and therefore we define our own approach. Just because we take things seriously, doesn't mean we have to act or talk overly formal. This accounts towards all of our users, buyers and sellers equally.
Optimistically committed
Doubt, questions, challenges arise along the way, this is no news for us, the experienced professionals we are. We anticipate them, take them seriously and offer the right solution. We set deadlines and stick to them. We want to resolve any issue as quickly as possible but also as carefully as necessary. Our promise is that we will solve problems and expedite processes along the way, with the glass always half full and good guidance on the way to the safe harbor. This commitment accounts for both sides of the respective deal. Our job is to make it happen!
Contact
you have learned a lot about what the Urbyo brand is and stands for. Of course this book will be updated frequently and it’s worth to come back from time to time, so don’t hesitate to stop over. Also, please feel free to spread the word to whom it may concern. If, in the unlikely case of event, you might have any questions, please feel free to get in touch at any time.
Onwards and upwards,
your brand team at Urbyo
Any questions? Get in touch.
